Everything in Noto-cho, including the seasons and life, helps Kazuma.
When people in Noto-cho enjoy themselves, Chikuha has always been there. During Abare Matsuri, a summer festival eagerly awaited by local people, many people visit the houses of acquaintances for feasts (which is known as "Yobare" in the Noto dialect) bearing the Nihonshibari of the Chikuha Abare Matsuri Label, or buy the sake as a souvenir when returning home.
There is a father's saying "Let's help Kazuma in Noto's family." It means contributing to the sales of Kazuma Sake Brewery, and is an excuse to drink in the evening.
Sake that shares your feelings and cuddle with you... that is Kazuma's Chikuha.